As a result, many of the world's most famous brands and products started out doing something completely different to that what they are known. Apparently, feminine hygiene products by Procter & Gamble have different names in different countries. Women from Asia and Australia use Whisper, it's Lines in. There are 4 different types of products and they act as a family tree and have their branches and are classified under different sections.
Thus, these types of consumer products consumers do not think about normally, at least not until they need them. Most new innovations are unsought until consumers become aware of them. Other examples of these types of consumer products are life insurance, pre-planned funeral services etc.
As a consequence of their nature, unsought products require much more advertising, selling and marketing efforts than other types of consumer products. Best Digital Marketing Strategies — How to do How will Marketing change in the Future?
Key Marketing Strategies for Startups — How to Overview of Pricing Strategies — Finding the right Psychological Pricing Strategies — Importance of Price for Products as a Bundle of Benefits — Products Role of Reference Prices in Pricing Decisions — Value-based Market Segmentation — Dividing the Market into Marketing Considerations for each of the 4 Types of Consumer Products. January 31st, by Maximilian Claessens. Internationalization of Services — Factors to consider when making services international.
You may also like. Best Digital Marketing Strategies — How to Or three inches smaller? Sometimes, the product may be the same size as others, but none of your competitors are using the title to emphasize the size aspect. Check out this fanny pack which pops up on the first page search results:. This also explains why so many Guatemalans are telling me I need to buy a fanny pack. Of course, you might not be able to source your product from a small group of villagers in Bangladesh, but you may be able to simply throw in the origin of your product as a differentiator from your competitors.
And for some reason that just sounds more safe, more down-to-earth, more natural, and different. Is your product manufactured in a specific state, country, or region that you could highlight in your title or brand? It may be that a competitor sources from the same place, but you can feature the origin to help your product get noticed.
Branding is not a guarantee for increased sales. However, if you realize that your product is essentially the same as your competitor, you might be able to gain the upper hand with better branding. If this is something above your paygrade, you might want to invest in hiring someone proficient in the field. Look for their product in these search results and notice how their packaging stands out. This not only cut down on their overall cost, but it also offers them a way to stand out from their competition.
Think through your own packaging and ask yourself if there is a way you could alter the packaging to make it stand out on a crowded shelf. Could you sell your product in a cup instead of a bottle? A tube instead of a polybag? Could your packaging be formatted into a unique shape? Could your packaging give the appearance of a high-end label or an eco-friendly option? But at the same time, your creativity in packaging could go a long way to getting noticed in a page full of search results.
If your manufacturing source has the ability to customize your product, you may be able to differentiate your product by adding one simple feature or ingredient.
What feature did they add to make their product stand out? Velcro instead snaps, bacon flavored instead of liver, unscented instead of scented, expandable or adjustable instead of stationary, reinforced stitching instead of standard, weather resistant, even simply changing the color - the possibilities are endless.
Is there one simple modification you can do for your product that causes customers to take notice? Now I can think of a lot of purposes for a scarf - keeping your neck warm, hiding my true identity, choking out rival gang members - but regardless, the message is clear: Is there a small item that could be sourced cheaply in bulk that you could have inserted into your product.
As an example, check out this fanny pack for lifeguards or fans of David Hasselhoff:. The important thing to remember here is as follows: They are in control of the decision to act or not act on that data. Here we outsource all of the intelligence within a given domain. Self-driving cars or automated drones are more physical manifestations of this closed decision-loop. We allow the algorithm to do the work and present the user with the final output sometimes with an explanation as to why the AI chose that option, other times completely opaque.
What are these interfaces or interactions? In the case of APIs, we assume a technical user. In its most extreme we can do a lot of the heavy-lifting for our users and work hard to ensure that we only present the most pertinent information in an easy-to-understand format.
By choosing what information to display, we are influencing decision-making, but it still leaves interpretation and decision-making in the hands or minds of the user. For the past 5 years or so the least technical interface for data products that have been commonly seen by users has been web elements. More recently, these interfaces have been broadly extended to include voice, robotics and augmented reality, amongst others.
While the design details for each of these newer interfaces are clearly distinctive, there is considerable overlap, in that they revolve around presenting the results of a decision to the user, and perhaps also communicating why or how the AI reached that decision. Plotting the types of data products against possible interfaces, we get a matrix of orange dots with each dot representing a different data product variant.
Each element of the matrix demand design considerations that can differ substantially, both in terms of what the user needs and in terms of what design process we use to get there. Moving diagonally from the top-left circle Raw data-API toward the bottom-right circle Automated decision-making-Web elements is to move from technical, engineering-driven products towards those that are more typical software products i.
In my experience the biggest problems that teams encounter with data products happen when they apply methodologies like human-centred design on more technical data products.
This is not to say that engineers are not human. But HCD is a holistic approach to product development that excels when the designer understands the motivations and behaviour of the user. For technical data products, the product boundary is often artificially constrained by functional organisation considerations, and the product and UX team is often insufficiently technical to either a understand the intricacies of technical user behaviour or b insufficiently inclined to explore these intricacies.
Though the outputs from the user research may be considerably different to those experienced with consumer-facing or indeed typical SaaS products, and the definition of KPIs may err on the side of the technical, both Design Thinking and Lean are sufficiently malleable to allow us to tailor our approach to this new domain.
8 Ways to Differentiate Your Product from Your Competitors
What are the different types of consumer products, and what specific marketing considerations apply to each of the 4 types of consumer. Find the latest 3D design, engineering, and animation software. Learn about new product features and download free trials of Autodesk software, including. Browse a comprehensive list of Google products designed to help you work and play, stay organized, get answers, keep in touch, Big help, different sizes.